The impact of hike in the price of the essential drugs

The impact of hike in the price of the essential drugs

Medicine, doctors, healthcare etc… are words used across the world with the same belief; good to have nearby but hopefully never have to use. The truth though is that we are rarely given a chance to go through life unscathed and whether you go to a doctor or not at some point you take some nutraceutical products to alleviate the…

3 KEY REASONS WHY PACKAGING IS IMPORTANT IN THE PHARMA INDUSTRY

3 KEY REASONS WHY PACKAGING IS IMPORTANT IN THE PHARMA INDUSTRY

Along with the four P’s of marketing namely Price, Product, Promotion and Physical distribution, Packaging is termed the fifth one. It is said to play a very vital role in communication with the target customers. Its role is a lot more complex and significant when it comes to the pharma industry. IDEAL DOSAGES: There is a popular saying that ‘Anything…