3 KEY REASONS WHY PACKAGING IS IMPORTANT IN THE PHARMA INDUSTRY

3 KEY REASONS WHY PACKAGING IS IMPORTANT IN THE PHARMA INDUSTRY

Along with the four P’s of marketing namely Price, Product, Promotion and Physical distribution, Packaging is termed the fifth one. It is said to play a very vital role in communication with the target customers. Its role is a lot more complex and significant when it comes to the pharma industry. IDEAL DOSAGES: There is a popular saying that ‘Anything…